Well you can, there’s actually nothing to stop you from doing your own content production. You know your brand and your audience better than anyone else (including us) so it can make sense to produce your own content. The benefits of having someone else produce content for you are immense though – so long as they know what they’re doing. We’ve taken a look at some of the main advantages of having content produced by a third party provider.
You started your business because you know about your area of expertise. This could be selling components for washing machines, providing legal support or some form of Software as a Service (SaaS) offering. You probably don’t have time to be writing blog posts, curating social media posts or researching keywords to make the most out of your SEO strategy. A third party content production provider can provide all of this on your behalf.
We’re not saying you can’t produce quality content. An outsourced agency however will spend the time researching the subject, splitting the content into a digestible format and proof reading it. Something you could be doing yourself, but do you really have the time?
If you’re paying a content agency to write content for you – they’ll have to research the topic you set them to write a well structured and thought out article. Now if you set an agency the challenge of writing an article you’re not too familiar with, they will be acting as a researcher on your behalf. The article produced at the end will form a knowledge base for yourself, doubling the benefits of content production.
Agencies rely on portfolio pieces and case studies to succeed. By commissioning an agency to write content for you, they will naturally share your site with their audience to show off their skills. This will lead to more traffic to your site, more brand awareness and a higher number of enquiries – a win win situation for the both of you.
While everything mentioned above is applicable for a good content writing agency, be wary of some agencies’ desire to jump in, get the job done and get out with your cash. While an agency that offers to take the content writing job off your hands completely may sound appealing – you will want to work in partnership to get the most out of their service. A good content agency will want to sit down with you and plan out a strategy, work out who your ideal customer is and what you’re actually trying to achieve with your content – awareness or sales?
So if you would like to have a chat with us about our content writing services, send us an email to email@example.com and we can talk you through our offering.